WEBSITE MAKEOVER · SINGAPORE · BY HWY NOT
Your website is costing you customers. Time for a makeover.
A beautiful, high-converting website rebuilt around what you already have: your brand, your content, your customers. Built for the ad, the search and the AI answer that sends people to it. Fixed quote in 48 hours. Live in weeks.
- No templates, no retainers
- SEO · AEO · GEO built in
- You own everything
BEFOREAFTER
Drag the handle. Same business, same brand colours, different outcome.
WATCH · 60 SECONDS
Why your website is costing you customers.
WHY IT MATTERS
Your website is your only 24/7 salesperson. Most are asleep.
Every ad, every Google search, every AI recommendation lands on a website. If it loads slowly, looks dated, hides the next step, or does not exist, you pay for the attention and lose the customer.
IN PLAIN TERMS
Three questions, straight answers.
- What is a website makeover?
- A website makeover keeps your brand, domain and the content that works, and rebuilds the structure, design, speed and calls to action around one goal: more enquiries. It is faster and cheaper than starting over, and your Google rankings are protected with redirects and schema.
- How much does a website cost in Singapore?
- It depends on scope, so HWY Not gives every project a fixed quote in writing within 48 hours of a free preview. One price covering design, copy, build and SEO, with any third-party costs (domain, hosting, payments) listed separately. No retainer.
- What are SEO, AEO and GEO?
- SEO gets you found on Google search. AEO (Answer Engine Optimisation) makes your page the direct answer in voice search, AI Overviews and snippets. GEO (Generative Engine Optimisation) gets you cited by ChatGPT, Gemini and Perplexity. Every HWY Not website is built for all three from day one.
BEFORE / AFTER · AUTO TOUR · HOVER TO TAKE OVER
Four makeovers. Their brand, their colours.
BEFOREAFTER
WHAT CHANGED & WHY
Warm, editorial, unmistakably theirs. One offer, one photo, one button. Reservations up, not just "visits".
60-SECOND SELF-CHECK
Score your current website.
Answer honestly. This is the same checklist I run before any quote.
- Does your homepage say what you do, for whom, in the first 5 words?
- Is there one obvious button (call, WhatsApp, book) visible without scrolling?
- Does it load in under 3 seconds on a phone?
- Does it show proof: reviews, numbers, photos of real work?
- Was it updated in the last 12 months?
- Does Google show your business for what you actually sell?
- If you ask ChatGPT about your service in your area, do you appear?
YOUR SCORE
Answer all seven to see your verdict.
WHAT I CAN BUILD
Portfolio to SaaS. Name it, I’ll build it.
Everything the big agencies list, I do too: websites, e-commerce, web and mobile apps, custom systems, integrations, maintenance, branding, social and ads. One builder, one conversation, one price.
LEVEL 04
E-commerce with cart & payments
Catalogue, cart, checkout, PayNow/cards, delivery options, order emails.
TAP WHAT YOU NEED · IT GOES INTO YOUR BRIEF
Nothing picked yet…plus CRM setup, multilingual sites, Google Business, custom integrations. Tell me what you need →
FOUND EVERYWHERE PEOPLE LOOK
SEO, AEO and GEO, explained in one minute.
Three ways people find you in 2026: they search, they ask, they prompt an AI. Your site is built for all three from day one.
SEO · Search Engine Optimisation
Being found on Google when someone types what you sell. Structure, speed, words people actually search, and pages that answer them.
- Keyword-mapped pages for your services and areas
- Technical health: speed, mobile, schema, sitemap
- Google Business Profile aligned with the site
LIVE EXAMPLE · BUILT SINGLE-HANDEDLY
One live site. Click it, scroll it, try the forms.
Affinity Group: a financial advisory group’s corporate site plus three campaign pages. Design, code, copy, SEO, forms, automations, and the revamp announcement film.
HOW WE ANNOUNCED THE LAUNCH
A new website is news. We treated it like a launch, not an upload.
- Launch filmThe announcement film above, cut for web and social.
- Email announcementSent to existing clients so the first visitors were warm ones.
- Social postsAcross the group’s channels, each pointing at one page.
This site, and almost everything you’ve explored on this page, was built single-handedly by Herbert. Design, code, copy, SEO, automations. Even the sliders, the score ring and the form that emails you back.
IS THIS FOR YOU?
You’ll probably enjoy working with me if…
Great marketing isn’t about convincing everyone. It’s about making it easy for the right person to recognise themselves. So, honestly:
Tap the ones that sound like you.
Probably not for you if you want the cheapest template, a 50-page site by Friday, or a committee to design it.
HOW IT WORKS
From “it’s fine, I guess” to live in four steps.
- 01Makeover previewFree · 48h
I review your current site and send a short video: what leaks, what to keep, what it should become. Plus a homepage preview in your brand.
- 02Fixed quoteDay 2
Scope, timeline and one price in writing. No retainers, no surprises.
- 03Design & build2–4 weeks
Mobile-first design, copy that sells, SEO/AEO/GEO baked in. You see checkpoints, not a big reveal.
- 04Launch & handoverLaunch day
Connected to your ads, WhatsApp and Google profile. You own the site, the domain and the content.
QUESTIONS
Straight answers.
Yes, that’s half my work. Brand, copy, design, code, domain, hosting, WhatsApp, payments, booking: I build the whole thing from scratch and hand you the keys.
Rarely. If your brand and content are sound, I keep what works and rebuild the structure, design and speed around it. That’s a makeover.
Every project gets a fixed quote within 48 hours of the free preview. One price, in writing, with third-party costs listed separately.
Yes. Corporate sites, e-commerce, web and mobile apps, custom systems and integrations, maintenance, branding, social and ads. Same list, one builder, one price. Bring their quote and I’ll match the scope.
No. Redirects, structure and schema are planned before launch so you keep what you’ve earned, and usually gain.
You do. Domain, hosting, code and content. I hand over the keys and show you how to make small edits.
FREE · NO OBLIGATION
Get a free makeover preview of your website.
Send your current URL. Within 48 hours you get a short video walking through what’s leaking, and a homepage preview in your brand. Keep it even if we never work together.
- Video walkthrough of your current site
- Homepage preview mockup, in your brand
- Fixed quote, in writing, if you want it