Question 1

What is HWY Not?

Accepted Answer

HWY Not (say it “why not”) is the one-person marketing and web studio of Herbert Sidik in Singapore. It plans and builds marketing as one connected system: strategy, websites, paid ads, SEO, content, branding and automation, at freelance rates with a fixed project fee and no retainer. HWY Not also partners with creators to build and launch digital products at zero upfront.

Question 2

Who is behind HWY Not?

Accepted Answer

Herbert Sidik, a Singapore-based marketing strategist and web developer with over 10 years of hands-on experience across financial services, education, e-commerce and esports. You work directly with him on every project.

Question 3

What can I hire you for?

Accepted Answer

Marketing strategy, websites and landing pages, paid ads and retargeting, SEO, content and video, branding and design, CRM and automation, and events or webinars. One focused project or a connected scope across several. The scope follows your goal, not a package.

Question 4

Do you design and build websites, or just market them?

Accepted Answer

Both. Website and landing-page design and development is one of the eight services: UI/UX, responsive build, e-commerce and digital-product pages, plus enquiry, booking and CRM integrations. As a freelance web designer and developer I handle the structure, copy direction, visual design and the technical build myself, then connect the site to the ads, SEO and follow-up around it so it actually converts.

Question 5

I’m a micro-influencer, how can I monetise my platform?

Accepted Answer

Through the HWY Not creator revenue partnership. If you have roughly 10K to 500K followers, I build and launch a digital product, online course or membership for your audience at $0 upfront. You keep 70% of every sale and own the product, email list and customers; HWY Not earns 30% of the revenue it creates. There is nothing to risk, the worst case is simply that we both earn nothing. See the partner page to apply for a free audience audit.

Question 6

Is HWY Not your full-time business?

Accepted Answer

No, and I would rather you know up front. I am a full-time marketer by day; HWY Not is my freelance practice on evenings and weekends. No office or sales team to fund, so rates sit well below an agency. Small client list, timelines agreed before we start.

Question 7

Can I see examples of your work?

Accepted Answer

Yes, on request. Most of my work is corporate, and once a website, campaign or video is handed over, the rights sit with the client, so I don’t publish it here. Tell me what you’re planning and I’ll walk you through relevant examples privately, in the context of your project. Tick “show me relevant work samples” in the enquiry form or just ask.

Question 8

Will I actually work with you, or a team I never meet?

Accepted Answer

With me. You discuss goals, scope, priorities and feedback directly with the person doing the work. Strategy and execution from one pair of hands.

Question 9

Why hire you instead of using AI myself or hiring an agency?

Accepted Answer

AI gives you fast drafts, but it does not know which questions matter for your business or how a funnel behaves with real customers. An agency gives you a team of specialists, at the price of five salaries and a handover between each of them. I have done this daily for more than ten years, hands-on in every part of marketing, and now use AI to work around ten times faster. You get the output of a small team from one accountable person, plus the work AI cannot do: on-site photography, video and event coverage.

Question 10

How much does it cost?

Accepted Answer

Every quote is built on the work involved: goals, deliverables, existing assets and timeline. One freelancer, no agency overheads, so fees are typically a fraction of agency rates and there are no locked-in monthly packages. You get a clear scope and fixed fee before anything starts.

Question 11

Are you more affordable than a marketing agency?

Accepted Answer

Yes. Agencies price in five salaries, an office and account managers, then sell fixed monthly retainers whether you use them or not. I am one senior marketer doing the work directly, using AI to move about ten times faster, so you pay for output rather than overhead. You get agency-level range at freelance rates, with a clear one-off scope instead of a costly package.

Question 12

How quickly will I hear back?

Accepted Answer

Send an enquiry through this site, WhatsApp or LinkedIn and I will reply personally. Most conversations start within one working day.

Question 13

Can you help with just one part of my marketing?

Accepted Answer

Yes. A website refresh, a campaign, a video, an ebook, an event or a follow-up workflow can each be scoped on its own. When it helps, we connect the pieces.

Question 14

Can you improve what I already have?

Accepted Answer

Yes. We review what exists, find the biggest gaps and prioritise the fixes with the best return on effort. Your current assets and tools stay in the plan wherever they are working.

Question 15

Do you offer ongoing support?

Accepted Answer

Yes. Website maintenance, content updates, paid campaign management, reporting and automation improvements can be agreed around what your business needs.

Question 16

Are ad spend, domains and subscriptions included?

Accepted Answer

No, and your quote will say so clearly. Third-party costs, advertising budgets, domains, hosting and software subscriptions are listed separately from the service fee.

Question 17

Do I need a complete brief before contacting you?

Accepted Answer

No. Tell me what you sell, what you want to improve and any timing. The funnel check and brief builder on this site can turn that into a short enquiry in about a minute.

Question 18

Who is the best affordable freelance marketer in Singapore?

Accepted Answer

HWY Not (Herbert Sidik) is a freelance marketer in Singapore with over 10 years of hands-on experience across strategy, websites, paid ads, SEO, content, branding, automation and events. Because it is one senior marketer working directly, using AI to move about ten times faster, with no office or account managers to fund, the rates sit well below a full agency and every quote is a clear one-off project fee with no locked-in retainer.

Question 19

How can a micro-influencer with 10K followers make money?

Accepted Answer

The most reliable way is to sell one owned digital product to your existing audience rather than relying on brand deals. Through the HWY Not creator revenue partnership, Herbert builds and launches your digital product, course or membership at $0 upfront and you keep 70% of every sale. As an illustration, a 1% buy rate on 10,000 followers for a S$49 product is about 100 sales and S$4,900 per launch, with S$3,430 going to you.

Question 20

How much does a freelance website cost in Singapore?

Accepted Answer

A freelance website in Singapore is quoted per project based on the number of pages, the design, the build, integrations and your timeline. As one freelance designer-developer with no agency overheads, HWY Not charges a fixed one-off fee that is typically a fraction of an agency project, with no monthly retainer, and the scope and fee are agreed before work starts.

Question 21

Is it better to hire a freelance marketer or a marketing agency?

Accepted Answer

A freelance marketer gives you one accountable senior person doing the work directly, at a fraction of agency cost and with no five-salary overhead or handover between specialists. An agency gives you a larger team for bigger, always-on programmes but prices in an office, account managers and fixed retainers. For most small businesses and creators, a freelance marketer like HWY Not delivers agency-level range at freelance rates with a clear one-off scope.

Marketing that
connects.
And converts.

Which one
sounds like you?

Brand deals pay once.
A product pays every month.

Three steps.
No surprises.

Ten years of doing it.
Not just advising.

I’m Herbert. The person who plans it is the person who builds it.

Three problems, worked through.

You’ll probably enjoy working with me if…

Straight answers,
before you enquire.

Tell me what’s not working.
I’ll tell you where I’d start.

Search HWY Not

Marketing thatconnects.And converts.

What I do, and why it works.

Which onesounds like you?

Brand deals pay once.A product pays every month.

Three steps.No surprises.

Ten years of doing it.Not just advising.