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CREATOR TOOLKIT · FOR GAMING STREAMERS
Marketing for gaming streamers, whether you are about to go live for the first time or you have an audience and want to turn it into a business. Logo, OBS, layout, Discord, socials, merch and sponsor-ready positioning, from someone who has been on the creator side.
Taking 2 new projects this quarterTHE 30-SECOND CHANNEL CHECK
Three questions. You get the kit I would start with, why, and your answers attach to your brief so you never have to explain twice.
WHERE ARE YOU NOW?
Your first stream sets the tone. I set up the brand, OBS, layout and Discord before you go live, so day one looks intentional and you spend your energy on the game and the chat, not the settings.
TWO WAYS TO WORK TOGETHER
Two clear scopes so you know exactly what is included before you enquire. Every kit is quoted on your channel, in writing, before we start. Third-party costs (print-on-demand, software) are always listed separately.
For new streamers going live in the next 30 days
Everything set up and tested before your first stream.
Day one looks like day one hundred.
For streamers with regulars whose growth has flattened
Fix the leaks, then build the business around the audience.
A channel that grows on purpose and earns on the side.
Need only one piece (just OBS, just the logo, just Discord)? That is fine too. Say so in the brief and I will scope it on its own.
WHAT I SET UP FOR CREATORS
Growth tactics fail on a channel that looks accidental. Fix these first and everything after it works harder.
A logo that reads at avatar size, a palette and a thumbnail template you can reuse every stream.
Scenes, sources, audio chain, bitrate and hotkeys set up properly. Overlays, alerts and panels that look intentional.
Channels, roles, welcome flow and moderation, so viewers have somewhere to gather between streams.
A 60-minute weekly routine: pick, cut, caption, post. Hooks in the first two seconds, links back to the stream.
One design people already ask for, a print-on-demand store, a limited first drop. No stock, no upfront cost.
Schedule, retention habits and simple tracking so you know what brings people back.
FREE DOWNLOAD
Six sections, 30+ checkpoints, the exact OBS settings I use, and a lean merch plan. It is the list I run through with every creator before we touch growth.
This is a taste. The PDF has 30+ items across six sections, with the exact OBS settings.
CASE NOTES · ANONYMISED
Most of my work is client-owned once handed over, so these are described without names, assets or numbers. The specifics I share privately, in the context of your project.
Talented gamers with a Twitch channel that looked like a default template: no logo, no stream layout, OBS set up by trial and error, socials posted at random, no Discord for viewers to gather in, and a merch idea that had never been set up properly. The skill was there. The brand, the setup, the community and the shop were not.
Details are generalised to protect client confidentiality. No results are quoted here because they belong to the client; ask and I’ll walk you through them.
DONE WITH YOU, NOT JUST FOR YOU
A launch-ready channel: logo, OBS, layout, Discord and a clip routine, scoped around you and your game. I have been the creator a brand works with, so the advice is practical, not theoretical.
YOUR NEXT 90 DAYS
Tell me what you sell and what isn’t working. You’ll get a straight answer on where I’d start, a clear scope and a fee before anything begins.
