ABOUT HERBERT SIDIK · SINGAPORE
Strategic by experience.
Hands-on by choice.
I’m Herbert, a freelance marketer in Singapore. I plan the strategy, make the creative and build the systems myself, so nothing gets lost between three people.
HWY Not is my freelance side gig next to a full-time marketing role. Small client list, high standards, one person to deal with.
Taking 2 new projects this quarter
HERBERT SIDIK / SINGAPORETHE MARKETING HANDYMAN
Not the master of every trade.
Master of the intersection.
Three things shaped how I work. Then pick who should build your marketing.
Thrown in the deep end.
Start-ups gave me SEO, social, ads, design, video and events at once. Exhausting, and the fastest way to learn how the whole system flows.
Honest about the trade-off.
Not the master of every trade, but hands-on in all of them. I see where the pieces meet and fix the join myself instead of passing it on.
AI changed the maths.
AI makes me about ten times faster to build and troubleshoot. You get a decade of judgement with the output of a small team.
A decade of reps. 10x the output.
Ten-plus years hands-on in every part of marketing, so I see where your ad, website and follow-up meet and fix the join myself. AI does my heavy lifting, so you get a small team’s output from one accountable person. What AI still cannot do, I do in person.
- Strategy, creative and systems from one head
- Knows the whole funnel from experience
- Scope and fee agreed before work starts
- On-site photo, video and events included
- Small client list. Not for every budget or timeline
WHAT AI STILL CAN’T DO (AND I DO IN PERSON)
Real person, in Singapore, same scope.
- On-site photography
- Videography & live coverage
- Running the event floor
- Reading the room in your meeting
- Knowing what to build, not just how
Want proof? You’re looking at it. Strategy, copy, design, 3D, build, deploy and the AI assistant in the corner: this whole site, single-handed.
THE NAME
The question that
gets things moving.
Pronounced “why not”, from my creator name HerbertwY. A challenge to how things have always been done, and a nudge to take the practical next step.
BEYOND THE BRIEF
A little more
Herbert.
Gaming, creator collaborations, coaching and the home studio.
Headset on. Same focus, different arena.
1 / 3Trained to read the game.
Before marketing, I played Counter-Strike professionally and created gaming content as HerbertwY. Teamwork, quick decisions and adapting under pressure. I still bring those habits to every campaign, and I still play.
Four chapters. Fourteen photographs.
A little more Herbert.
“Be like water, my friend.”Bruce Lee
Adapt, improvise, overcome. Now you know who you would be working with. Tell me what’s not working.