CASE STUDIES · ANONYMISED
Real projects. Names left out on purpose.
Most of my work is client-owned once it is handed over, so these are written without names, brands or numbers I do not have permission to publish. Each one walks through the problem, what I did, what changed and the kind of outcome a project like it usually moves.
Agency-side · local service trade (plumbing and locksmith)
Local service trade: turning urgent searches into tracked calls
High-intent searches were landing on a slow homepage with no call tracking, so nobody could tell what the ad spend was doing.
Read the case study Agency-side · e-commerce (bicycles and parts)E-commerce store: connecting ads to product pages that sell
Ads sent people to the homepage and product pages were thin, so warm traffic had to find its own way and often left.
Read the case study Financial education · seminars and webinarsFinancial-education seminars: one registration path and follow-up that runs itself
Registrations came through several channels, reminders were manual, and leads sat in a spreadsheet after the event.
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