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CREATOR REVENUE PARTNER · PARENTING CREATORS · WORLDWIDE FROM SINGAPORE

Parenting creators: turn hard-won routines into products other parents buy

Parenting audiences buy calm: a sleep routine, a weaning plan, a screen-time framework that worked for someone they trust. HWY Not turns your routines into guides, printables or a paid community, builds the page and emails, and launches it with you. Zero upfront cost. You keep 70% of every sale and own the product, the list and the customers. HWY Not takes 30% of the revenue it creates, nothing else, so you take on no financial risk: if nothing sells, neither of us earns. Based in Singapore, working with creators worldwide.

  • You work with me directly: strategy, build, launch and the follow-up, one person.
  • Zero upfront. No retainer, no setup fee. I earn 30% of what the product makes, nothing else, so if it does not sell you owe nothing.
  • You own the product, the email list and the customers. Terms in writing before we start.

WHAT USUALLY IS NOT WORKING

Sound familiar?

  • Brand deals for products you would not actually buy
  • The same questions in DMs at 2am
  • Income that stops the week the kids are sick

WHAT I WOULD BUILD FOR YOU

Three products that fit parenting creators.

01

Routine and milestone guides

Sleep, feeding, toddler transitions. Your approach, written up clearly. S$25 to S$49.

02

Printable packs

Charts, planners, activity sheets. Low price, high volume, downloads instantly.

03

A parent community

Monthly membership with lives and a moderated space. Recurring and deeply loyal.

WORKED EXAMPLE · ILLUSTRATIVE

What 35,000 followers could be worth.

If 1% of a 35,000-follower audience buys a S$35 product. An illustration, not a forecast; engagement and niche decide the real number, which is what the free audit looks at.

Change the numbers
Buyers (1%)350
Launch revenueS$12,250
Yours (70%)S$8,575Every launch. You own the list for the next one.

HOW IT WORKS

Four steps, three to six weeks.

  1. 01

    Apply

    Send your handle. Free audience audit, honest reply within 48 hours.

  2. 02

    Design the product

    We pick the one your audience already asks for.

  3. 03

    I build everything

    Sales page, checkout, emails, launch plan. You record what needs your face.

  4. 04

    Launch and keep 70%

    We launch to your audience. From the first sale, 70% is yours.

QUESTIONS FROM PARENTING CREATORS

Straight answers.

What can a parenting influencer sell besides sponsorships?

Routine guides, printable packs, courses and memberships. A S$35 guide sold to 1% of 35K followers is S$12,250 per launch, 70% to you, and it keeps selling to every new parent who finds you.

Is it safe to sell parenting guidance?

Sharing your experience clearly framed as your experience is fine. The copy stays honest, avoids medical claims and points to professionals where it should.

I only have a few hours a week. Is that enough?

Yes. You supply the knowledge in one or two calls and short recordings. I do the build. Launch week needs your presence on Stories, not your whole week.

Can I keep my children off the product?

Completely. The product is your method, not your family.

All partnership questions

APPLY

Let us find out what your audience is worth.

Send me your handle. I audit your audience and reply within 48 hours with an honest read on what we could build together.

  • Free audience audit
  • Reply within 48 hours
  • No obligation, no upfront cost

Prefer to talk first? WhatsApp +65 9389 5028

1/3

How big is your audience?

Zero risk · $0 upfront · you only pay from sales

READY WHEN YOU ARE

Tell me what’s not working.
I’ll tell you where I’d start.

Two lines are enough: what you sell and what isn’t working. You’ll get a straight answer, a clear scope and a fee before anything begins.

  1. 01
    Reply within one working day

    From me, not an autoresponder. Usually faster on WhatsApp.

  2. 02
    Scope and fee in writing

    Deliverables, timeline and any third-party costs, before anything starts.

  3. 03
    We start on an agreed date

    Clear feedback points you can plan around. You always know who to message.

WhatsApp +65 9389 5028Taking 2 new projects this quarterPersonal reply within one working day. No automated pitch.