WEBSITES · DESIGN, BUILD, SEO · SINGAPORE
Websites that get the enquiry.
Fast, beautiful, built to convert. One person designs it, writes it, codes it and connects it to the ads, Google and the AI answers that send people there. Freelance rates, agency-level finish, a fixed fee agreed before anything starts.
Herbert Sidik (HWY Not) is a freelance website designer and developer in Singapore. He designs and builds websites, landing pages, e-commerce, web apps and mobile apps himself, with SEO, AEO and GEO built in, for a fixed one-off fee and no agency retainer. Existing sites get a makeover; new businesses get a site built from scratch. A free makeover preview (video walkthrough plus a homepage mockup in your brand) is offered within 48 hours.
- You work directly with me, the person designing and building it, not an account manager.
- Over 10 years hands-on, using AI to move about ten times faster than a traditional web agency.
- A clear scope and fixed fee agreed before anything starts. No locked-in retainer.
BEFORE / AFTER · HOVER THE NUMBERS
Same brand. Different outcome.
BEFOREAFTER
WHAT CHANGED & WHY
Price, slot and WhatsApp above the fold. Built for the ad that sends people here.
WATCH · 60 SECONDS
Why your website is costing you customers.
WHAT I CAN BUILD
Portfolio to SaaS. Name it.
Personal brand / portfolio
Agents, coaches, consultants, creators. One page that sells the result, then you.
Corporate & business website
Service pages, local SEO, WhatsApp and forms wired to a CRM that follows up.
Landing pages for ads & events
One message, one action. Built to match the ad that sends people there.
E-commerce
Catalogue, cart, checkout, PayNow and cards, delivery, order emails.
Web apps & SaaS
Dashboards, accounts, billing, admin panels on modern, scalable stacks.
Mobile apps
iOS and Android apps sharing one backend with your website.
Custom systems & integrations
Booking, inventory, pipelines, internal tools. Built around how you actually work.
Makeovers
Keep the brand and content that work; rebuild structure, design, speed and calls to action.
Plus AI chatbots, payments, booking calendars, email and WhatsApp automation, branding, ads and maintenance. All services
FOUND EVERYWHERE PEOPLE LOOK
SEO, AEO and GEO built in.
Search Engine Optimisation
Found on Google for what you sell: keyword-mapped pages, speed, schema, Google Business Profile.
Answer Engine Optimisation
Be the answer in voice search, AI Overviews and snippets: question-led headings, direct answers, FAQ schema.
Generative Engine Optimisation
Cited by ChatGPT, Gemini and Perplexity: quotable facts, consistent details, llms.txt and structured data.
WHAT AFFECTS THE PRICE
A rough range, before you ask.
Slide, tap, see the range move. Every real project still gets one fixed price in writing within 48 hours.
LIVE EXAMPLE · BUILT SINGLE-HANDEDLY
One live site. Click it.
HOW WE ANNOUNCED THE LAUNCH
A new website is news. We treated it like a launch, not an upload.
- Launch filmThe announcement film above, cut for web and social.
- Email announcementSent to existing clients so the first visitors were warm ones.
- Social postsAcross the group’s channels, each pointing at one page.
Built single-handedly. Design, code, copy, SEO, forms and automations for a financial advisory group’s corporate site and three campaign pages. The site you are reading now, too.
AND WHAT CONNECTS TO IT
A site is only as good as what surrounds it.
Websites & landing pages
Turn visitors into enquiries.
See this service 04SEO & discoverability
Be the answer when your customer searches.
See this service 06Branding & graphic design
Look like the business you already are.
See this service 07CRM & marketing automation
Never lose a lead to a slow reply again.
See this serviceWHY A FREELANCER, NOT AN AGENCY
Agency-level websites.
Freelance rates.
An agency prices in an office, account managers and a team of salaries, and recovers it through fixed fees and retainers. I am one senior designer-developer doing the work directly, using AI to move about ten times faster, so you pay for the finished website rather than the overhead, and you deal with the person who actually built it.
QUESTIONS
Good to know.
How much does a freelance website cost in Singapore?
Every quote is built on the work involved: the number of pages, the design, the build, integrations and your timeline. As one freelance designer and developer with no agency overheads, the fee is typically a fraction of an agency project, and there is no locked-in retainer. You get a clear scope and a fixed fee before anything starts.
Do you both design and develop the website, or just one?
Both. I handle UI/UX and visual design, copy direction, and the technical build myself, so nothing is lost in a handover between a designer and a developer. One accountable person from the first wireframe to launch.
Which platforms do you build on?
Whatever fits how you will maintain it: WordPress, Webflow, Shopify or WooCommerce for stores, or a fast custom build in React and Next.js (this very site is built that way). I recommend the platform based on your needs, not a template I want to reuse.
Will my website be fast and work well on mobile?
Yes. Every build is responsive and performance-minded: mobile-first layouts, optimised images, and clean code, because most visitors and most Google ranking now come from mobile.
Do you also handle SEO, hosting and maintenance?
Yes. I build on solid SEO foundations (structure, titles, metadata, schema), can advise on hosting and domains, and offer ongoing updates and maintenance if you want them, agreed around what the site actually needs.
What is the free makeover preview?
Send your current URL (or describe the business if you have no site yet). Within 48 hours you get a short video walkthrough of what is leaking enquiries and a homepage mockup in your brand. Keep it even if we never work together. It lives on the dedicated /website page.
Can you redesign or fix my existing website instead of starting over?
Often, yes. We review what exists, keep what works, and prioritise the changes with the best return, a revamp rather than a rebuild when that is the smarter, cheaper path.