FOR CREATORS AND MICRO-INFLUENCERS WITH 10K TO 500K FOLLOWERS · WORLDWIDE FROM SINGAPORE
Brand deals pay once.
A product pays every month.
I build and launch a digital product for your audience: a course, a digital product or a membership. Zero upfront cost. You keep 70% of every sale. I only earn when you do, so there is nothing to risk: the worst case is simply that neither of us earns.
- $0 upfront: no retainer, no invoice, no setup fee
- Nothing to risk: if it does not sell, neither of us earns
- You own the product, the list and the audience
- Free audience audit, reply within 48 hours
Illustrative shapes, not a forecast. Units are relative. Real results depend on engagement and niche.
A creator revenue partnership is how HWY Not (Herbert Sidik, Singapore) helps creators and micro-influencers with 10K–500K followers monetise their audience. HWY Not builds and launches your digital product, online course or membership at zero upfront cost, then takes 30% of the revenue it generates while you keep 70% of every sale and own the product, email list and customers. There is nothing to risk: if nothing sells, neither side earns. Apply for a free audience audit and get a reply within 48 hours. Works worldwide.
HEAR IT FROM HERBERT · 77 SECONDS
Your expertise. A product you own. A partner to build it.
THE PROBLEM
Your audience already trusts you.
Your income does not show it.
Most creators earn like freelancers with one client: the brand. The product model flips that. Here is what is usually wrong.
- 01
The sponsor treadmill
Trading posts for one-off cheques means starting from zero every month. Your income depends on someone else's marketing budget.
- 02
Money left on the table
Your followers already ask how you do what you do. That demand is real, and right now it is completely unmonetised.
- 03
Building it is a full-time job
Product, sales page, checkout, emails, launch strategy. Months of work. You already have a full-time job: creating.
THE DEAL
I take 30% of what I make you.
That is the whole deal.
No fixed fee version. No hidden costs. If you would rather pay a fixed fee and keep 100%, that is my normal freelance service and I am happy to quote it. This page is the other model.
Zero upfront
No retainers, no invoices, no setup fees. I invest the work. You invest your audience's trust.
You own everything
The product, the email list, the audience. All yours. I am a partner on revenue, not an owner of your brand.
Perfectly aligned
If your launch does not earn, I do not earn, so you carry no risk. The worst case is we both make nothing. There is no version of this where I win and you do not.
RUN YOUR NUMBERS
What is your audience worth?
Drag the slider. Change the price and the share who buy if you know your niche better than my defaults. Everything here is an illustration.
Example scenario: 1% of your audience buys a S$150 product. An illustration, not a promise. Real results depend on your engagement and niche.
WHAT I BUILD
Your knowledge, packaged into
something people buy.
One product to start. The right one depends on what your followers already ask you for and how fast you want to launch.
Online courses
Your expertise structured into a course people pay for. I handle curriculum, platform, pricing and production support.
Digital products
Templates, guides, presets, ebooks. Low price, high volume, sells while you sleep.
Memberships & communities
Monthly recurring revenue from your most engaged followers. The most stable income a creator can build.
Sales pages & funnels
The page, the checkout, the email sequences. Engineered to turn followers into customers.
Launch campaigns
A full launch plan for your channels: content calendar, hooks, story sequences and the open-close cycle that drives sales.
Email & automation
List building, welcome flows, abandoned cart, evergreen sales. The machine that keeps earning between launches.
HOW IT WORKS
From audience to income
in four steps.
Typically 3 to 6 weeks from the first call to launch day. Digital downloads and memberships are fastest. Full courses take longest.
- 01
Apply
Send me your handle. I audit your audience and reply within 48 hours. Free, no strings.
- 02
Design the product
Together we pick the product your audience actually wants. Your knowledge, my strategy.
- 03
I build everything
Structure, sales page, checkout, emails, launch plan. You record what needs your face. I do the rest.
- 04
Launch and keep 70%
We launch to your audience together. From the first sale, 70% is yours, and the machine keeps running.
WHAT A LAUNCH LOOKS LIKE
Six weeks, week by week.
What I need from you versus what I carry. Your side is deliberately small: your face, your voice, your feed.
- Week 1
Audit and product blueprint
- YOU
- One call. Tell me what your followers keep asking for.
- ME
- Audience audit, offer positioning, price point, product choice.
- Week 2
Build the product
- YOU
- Record what needs your face and voice.
- ME
- Curriculum or template structure, editing, packaging, platform setup.
- Week 3
Sales page and checkout
- YOU
- Approve the copy in one pass.
- ME
- Landing page, checkout, payment setup in your currency, delivery automation.
- Week 4
Email and warm-up
- YOU
- Post the teasers I script for you.
- ME
- Waitlist, welcome flow, 7-part warm-up sequence, launch content calendar.
- Week 5
Launch week
- YOU
- Show up. Stories, lives, replies.
- ME
- Open-close cycle, daily emails, objections, bonuses, checkout monitoring.
- Week 6
Evergreen engine
- YOU
- Keep creating. Mention it once per week.
- ME
- Evergreen funnel, abandoned-cart flow, community onboarding, monthly report.
WHO IT IS FOR
I am picky.
That is the point.
I invest weeks of work before a single sale. So I only take on launches where the maths works for both of us.
We are a fit if
- You have 10K to 500K followers with real engagement: comments, DMs, saves
- Your niche has something people pay to learn or achieve
- You are willing to promote the launch to your own audience
- You want long-term product income, not a quick cash grab
Not a fit if
- You are under 10K followers. The launch maths does not work yet (but keep building)
- Your audience is bought or passive. Engagement matters more than the number
- You will not show up for the launch. Without your face, nothing sells
- You would rather pay a fixed fee and keep 100%. Fair, but that is my normal freelance service, not this
I built this on one principle: I only make money when you do. Send me your handle. The audit is free, and worst case you find out exactly what your audience is worth.
FAQ
Fair questions.
Straight answers. If yours is not here, WhatsApp me and I will answer it personally.
IN PLAIN TERMS
The short answers, for the record.
The same facts, written so they can be quoted. Based in Singapore, working with creators across Southeast Asia and worldwide.
- What is a creator revenue partnership?
- A creator revenue partnership is an arrangement where a marketer builds and launches a digital product for a creator at no upfront cost and is paid a share of the sales instead of a fee. At HWY Not the split is 70% to the creator and 30% to HWY Not, the creator owns the product and the customer list, and the partnership only earns when the product sells.
- How much can a creator with 10K followers earn from a digital product?
- As an illustration, if 1% of 10,000 followers buy a S$150 product, that is 100 sales and S$15,000 in launch revenue, of which S$10,500 goes to the creator under a 70/30 split. Real results depend on engagement, niche and price; a free audience audit is how HWY Not estimates it for a specific account.
- How does a 70/30 revenue share work for creators?
- The creator receives 70% of every sale and the partner 30%, calculated on revenue generated by the product the partner built. There is no retainer, setup fee or minimum. Third-party costs such as a course platform or payment processing fees are passed through at cost and stay in the creator’s name.
- Who qualifies for the HWY Not creator partnership?
- Creators with 10,000 to 500,000 followers on any platform, worldwide, with real engagement and a niche people pay to learn or achieve. HWY Not is based in Singapore and works with creators across Southeast Asia and internationally; product, funnel and launch all run online.
APPLY
Let us find out what your audience is worth.
Send me your handle. I will audit your audience and reply within 48 hours with an honest read on what we could build together.
- Free audience audit
- Reply within 48 hours
- No obligation, no upfront cost
Prefer to talk first? WhatsApp +65 9389 5028