EXPERIENCE · HERBERT SIDIK · SINGAPORE

A decade of doing.
Not just advising.

Ten-plus years fixing the same three problems: not enough enquiries, visitors who leave, leads that go cold.

10+years in digital marketing

6+industries

01person accountable

Taking 2 new projects this quarter

What clients see monthly: numbers that matter, no jargonOpen Analytics & reporting One-page plan: audience, message, offer and channels agreed firstOpen Strategy & foundation Ongoing support: ads reviewed, site updated, report sentOpen Ongoing support

THE CAPABILITY MAP

From first impression
to signed customer.

Pick a stage. See what I do there and the tools I use.

01 / ATTRACT

Get the right attention.

Meta AdsSearch researchContent calendars

Marketing strategy
Meta Ads & retargeting
SEO & content planning
Social media management
Ad filming & video editing

Put these skills to work

CONTENT, IN EVERY FORMAT

Set it up.
Capture it. Make it count.

Practical production experience, from the equipment on the day to the content your audience sees.

A live experience, planned end to end.

Live broadcasting, OBS and equipment setup for webinars, business live selling, creators and IRL streams. From camera, audio and lighting to scenes, switching and delivery.

Broadcast setup & rehearsals
Webinars & live selling
Cameras, audio, lighting & OBS

INDUSTRY EXPERIENCE

Different buyers.
Same discipline.

Six industries. Each taught me something about how people decide.

PRODUCT & PURCHASE

E-commerce & retail.

From bicycles and bicycle parts to printing services and product retail, connecting product storytelling, digital content and the checkout journey, from first discovery to the moment someone is ready to buy.

EXPERIENCE ACROSS

Product and brand storytelling
Paid social and search for online stores
Storefront, category and product-page optimisation
Creative assets for launches and promotions
Audience engagement and retention journeys

Help people understand the product, see why it matters to them and move confidently to checkout.

PROFESSIONAL EXPERIENCE

Strategy at the table.
Hands on the work.

The roles behind the skills. Full record with dates on LinkedIn.

01
Financial servicesMarketing Manager
Own the strategy, creative production, digital channels and operational detail behind an integrated marketing programme
02
Financial servicesEvents & Marketing Manager
Brought digital marketing and event execution together in the same financial-services space
03
Financial educationFinancial Education Marketing
Marketing financial-education programmes to the public
04
B2B corporate trainingCorporate Training Marketing
Marketing professional-development programmes to companies and HR decision-makers
05
Marketing agency · multiple client industriesAgency-Side Digital Marketing
Agency-side, handling a portfolio of small and mid-sized businesses at once
06
EsportsSenior Social Media Executive
Content planning, brand development and audience engagement in an industry where understanding the community is non-negotiable

SPEAKING & TRAINING

Taught the teams.
Not just the brief.

Branding, social media and marketing training delivered across the companies I worked at. Hover a photo, click to enlarge.

CASE STUDIES

Three problems, worked through.

Anonymised. The thinking, the build and what changed.

Agency-side · local service trade (plumbing and locksmith)Local service trade: turning urgent searches into tracked callsRead the case study Agency-side · e-commerce (bicycles and parts)E-commerce store: connecting ads to product pages that sellRead the case study Financial education · seminars and webinarsFinancial-education seminars: one registration path and follow-up that runs itselfRead the case study

PUT IT TO WORK

Seen enough?
Tell me what needs fixing.

Portfolio on request: most work is client-owned, so I share examples privately.

Taking 2 new projects this quarterExplore my services

Search HWY Not

A decade of doing.Not just advising.

From first impressionto signed customer.

Get the right attention.

Set it up.Capture it. Make it count.

A live experience, planned end to end.

Different buyers.Same discipline.

E-commerce & retail.

EXPERIENCE ACROSS

Strategy at the table.Hands on the work.

Taught the teams.Not just the brief.