Find a service, tool or part of Herbert’s story
EXPERIENCE / MORE THAN ONE DISCIPLINE
More than 10 years across financial services, financial education, B2B corporate training, agency work for service trades and e-commerce, and esports. I have written the strategy, shot the video, built the landing page and set up the follow-up. Usually in the same week.
Taking 2 new projects this quarterI hold a full-time marketing position and run HWY Not as a freelance side gig. You get someone who practises this every working day, and a deliberately small client list so each project gets done properly, on a timeline we agree up front.
At seminars, webinars, tournaments and activations I am usually on the ground: helping run operations, then shooting the video and photo coverage and editing it into content that keeps working after the event.
Most of my work is corporate. Once it’s handed over, the assets belong to the client, so I don’t publish them here. Ask, and I’ll walk you through relevant examples privately.
THE CAPABILITY MAP
Pick the stage you want to improve. See exactly what I do there and the tools I use to do it.
CONTENT, IN EVERY FORMAT
Practical production experience, from the equipment on the day to the content your audience sees.
Live broadcasting, OBS and equipment setup for webinars, business live selling, creators and IRL streams. From camera, audio and lighting to scenes, switching and delivery.
INDUSTRY EXPERIENCE
Regulated financial products, consumer and B2B education, urgent local services, online retail and community-driven gaming. Each taught me something different about how people actually decide.
From bicycles and bicycle parts to printing services and product retail, connecting product storytelling, digital content and the checkout journey, from first discovery to the moment someone is ready to buy.
Help people understand the product, see why it matters to them and move confidently to checkout.
PROFESSIONAL EXPERIENCE
Marketing management, events, B2B training, agency-side digital marketing and social media. Want the full record with dates and companies? It’s all on my LinkedIn.
Own the strategy, creative production, digital channels and operational detail behind an integrated marketing programme. Then show up on the day: I am usually on-site at our seminars and webinars, running operations and capturing the photo and video coverage myself.
Roles, companies, dates and recommendations are all public on my LinkedIn. Have a look, then message me there or here.
CASE NOTES · ANONYMISED
Most of my work is client-owned once handed over, so these are described without names, assets or numbers. The specifics I share privately, in the context of your project.
Talented gamers with a Twitch channel that looked like a default template: no logo, no stream layout, OBS set up by trial and error, socials posted at random, no Discord for viewers to gather in, and a merch idea that had never been set up properly. The skill was there. The brand, the setup, the community and the shop were not.
Details are generalised to protect client confidentiality. No results are quoted here because they belong to the client; ask and I’ll walk you through them.
PUT IT TO WORK
Everything above is one person. Pick the services you need, or send a two-line brief and I’ll tell you where I would start.
YOUR NEXT 90 DAYS
Tell me what you sell and what isn’t working. You’ll get a straight answer on where I’d start, a clear scope and a fee before anything begins.
