Practical production experience, from the equipment on the day to the content your audience sees.
A live experience, planned end to end.
Live broadcasting, OBS and equipment setup for webinars, business live selling, creators and IRL streams. From camera, audio and lighting to scenes, switching and delivery.
Broadcast setup & rehearsals
Webinars & live selling
Cameras, audio, lighting & OBS
INDUSTRY EXPERIENCE
Different buyers. Same discipline.
Six industries. Each taught me something about how people decide.
UNDERSTANDING & ACTION
Financial education & training.
Financial-education programmes for consumers and B2B corporate training for companies. Two audiences, one discipline: make the offering easy to grasp, prove it is worth the time and give people a clear route to sign up.
EXPERIENCE ACROSS
Programme positioning for consumer and B2B audiences
Seminar, workshop and webinar promotion
Decision-maker content, brochures and landing pages
On-site event operations and photo/video coverage
Registration, reminder and follow-up journeys
Answer the real questions, make the value tangible and follow up while interest is warm.
PROFESSIONAL EXPERIENCE
Strategy at the table. Hands on the work.
The roles behind the skills. Full record with dates on LinkedIn.
01
Financial servicesMarketing Manager
Own the strategy, creative production, digital channels and operational detail behind an integrated marketing programme
02
Financial servicesEvents & Marketing Manager
Brought digital marketing and event execution together in the same financial-services space
03
Financial educationFinancial Education Marketing
Marketing financial-education programmes to the public
04
B2B corporate trainingCorporate Training Marketing
Marketing professional-development programmes to companies and HR decision-makers
05
Marketing agency · multiple client industriesAgency-Side Digital Marketing
Agency-side, handling a portfolio of small and mid-sized businesses at once
06
EsportsSenior Social Media Executive
Content planning, brand development and audience engagement in an industry where understanding the community is non-negotiable
SPEAKING & TRAINING
Taught the teams. Not just the brief.
Branding, social media and marketing training delivered across the companies I worked at. Hover a photo, click to enlarge.
CASE STUDIES
Three problems, worked through.
Anonymised. The thinking, the build and what changed.