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EXPERIENCE · HERBERT SIDIK · SINGAPORE

A decade of doing.
Not just advising.

Ten-plus years fixing the same three problems: not enough enquiries, visitors who leave, leads that go cold.

See what I do
10+years in digital marketing
6+industries
01person accountable
LinkedIn
Taking 2 new projects this quarter
What clients see monthly: numbers that matter, no jargonOpen Analytics & reportingOne-page plan: audience, message, offer and channels agreed firstOpen Strategy & foundationOngoing support: ads reviewed, site updated, report sentOpen Ongoing support

THE CAPABILITY MAP

From first impression
to signed customer.

Pick a stage. See what I do there and the tools I use.

01 / ATTRACT

Get the right attention.

Meta AdsSearch researchContent calendars
  • Marketing strategy
  • Meta Ads & retargeting
  • SEO & content planning
  • Social media management
  • Ad filming & video editing
Put these skills to work

CONTENT, IN EVERY FORMAT

Set it up.
Capture it. Make it count.

Practical production experience, from the equipment on the day to the content your audience sees.

A live experience, planned end to end.

Live broadcasting, OBS and equipment setup for webinars, business live selling, creators and IRL streams. From camera, audio and lighting to scenes, switching and delivery.

  • Broadcast setup & rehearsals
  • Webinars & live selling
  • Cameras, audio, lighting & OBS

INDUSTRY EXPERIENCE

Different buyers.
Same discipline.

Six industries. Each taught me something about how people decide.

COMMUNITY & ENGAGEMENT

Esports & gaming.

Knowing how audiences actually engage with brands and content, with professional experience in social media, community content and live events. On tournament days, on the ground: managing, hosting, producing.

EXPERIENCE ACROSS

  • Social-media strategy and content planning
  • Brand growth and audience retention
  • Creator and gaming content
  • Tournament management, hosting and live production
  • Marketing, community and event communications

Know the audience, respect the culture and earn attention through relevance, not volume.

PROFESSIONAL EXPERIENCE

Strategy at the table.
Hands on the work.

The roles behind the skills. Full record with dates on LinkedIn.

  1. 01
    Financial servicesMarketing Manager

    Own the strategy, creative production, digital channels and operational detail behind an integrated marketing programme

  2. 02
    Financial servicesEvents & Marketing Manager

    Brought digital marketing and event execution together in the same financial-services space

  3. 03
    Financial educationFinancial Education Marketing

    Marketing financial-education programmes to the public

  4. 04
    B2B corporate trainingCorporate Training Marketing

    Marketing professional-development programmes to companies and HR decision-makers

  5. 05
    Marketing agency · multiple client industriesAgency-Side Digital Marketing

    Agency-side, handling a portfolio of small and mid-sized businesses at once

  6. 06
    EsportsSenior Social Media Executive

    Content planning, brand development and audience engagement in an industry where understanding the community is non-negotiable

SPEAKING & TRAINING

Taught the teams.
Not just the brief.

Branding, social media and marketing training delivered across the companies I worked at. Hover a photo, click to enlarge.

CASE STUDIES

Three problems, worked through.

Anonymised. The thinking, the build and what changed.

Agency-side · local service trade (plumbing and locksmith)Local service trade: turning urgent searches into tracked callsRead the case study Agency-side · e-commerce (bicycles and parts)E-commerce store: connecting ads to product pages that sellRead the case study Financial education · seminars and webinarsFinancial-education seminars: one registration path and follow-up that runs itselfRead the case study

PUT IT TO WORK

Seen enough?
Tell me what needs fixing.

Portfolio on request: most work is client-owned, so I share examples privately.

Taking 2 new projects this quarterExplore my services

READY WHEN YOU ARE

Tell me what’s not working.
I’ll tell you where I’d start.

Two lines are enough: what you sell and what isn’t working. You’ll get a straight answer, a clear scope and a fee before anything begins.

  1. 01
    Reply within one working day

    From me, not an autoresponder. Usually faster on WhatsApp.

  2. 02
    Scope and fee in writing

    Deliverables, timeline and any third-party costs, before anything starts.

  3. 03
    We start on an agreed date

    Clear feedback points you can plan around. You always know who to message.

WhatsApp +65 9389 5028Taking 2 new projects this quarterPersonal reply within one working day. No automated pitch.